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Ajmal Murad – Modeling Agency

A Brief History

AMMA, founded in 1995 by media veteran Ajmal Murad, is one of the first modeling agencies which provides full fledged services to suite the needs of its clientele. Our motto is to provide the best from the industry and to never compromise on quality. that is why our company has grown to become the largest and most respected one in Pakistan.


The company developed its reputation by discovering, promoting & nurturing talent from a cross-section of society with audition requests pouring in since its inception. It started taking shape of a PR company with a lot of dedication and hard work from its team.

Our reputation is based on social ethics and a professional approach towards our models & clients has been the hallmark of our success and achievements in the field of digital media. We are geared to provide full fledged services in event management, fashion shows and other theme based events catering to a diverse clientele.

Operations Division

TV Plays

We are also in productions for TV plays with our  third play in progress we are already working on the script for the forth one. All the projects were successfully completed by the grace of God.

Training Of Raw Talent

We are the first agency in Pakistan which provides a formal training to the new faces on how to carry ones self, talk and be presentable with a training sessions before making their portfolios provided by veteran models and actors.

Still & Video Portfolios, Shoots For Various Projects

Portfolios are all personality based, Our experts handle the models from the start to the execution of the shoot, which includes hair & make-up from our own salon AKS, with a wide array of wardrobes and an emphasis on looks as well as depth of character,with the right lighting and ambiance provided by our own studio. The finishing touches to the portfolio are provided by in-house editing ensuring just the right touch of class and professionalism.

Fashion Shoots

We cater to Fashion designers, Corporate events with shoots for informercials & commercials through our own models.We also do the concepts for the fashion shoots & events.

Our objective is to promote fresh talent, designers, photographers and directors. To provide a level playing field and enhance our capabilities by providing a win win situation for all and promote the industry through training and nurturing new talent and provide a viable and lucrative means of sustainability and career enhancement to existing talent.

Event Management

AMMA has embarked on an full fledged event management venture with its business partners which include some of the leading stage/set designers and event specialists. We offer a one-stop solution for all your catwalk events and corporate seminars by providing hosts and models for promoting your brand image as well as providing upcoming fashion designers an opportunity to launch themselves using our experienced event managers. By bringing together industry experts you can now launch yourself in the world of fashion & apparel design with a bang. AMMA will provide you personalized theme based events with models at the venue of your choice.

Cultural Programs, National Day Event Management for Foreign Cultural Centers, Consulates & Embassies

AMMA also offers cultural programs for different nationalities based on their unique culture with an emphasis on promoting harmony in humanity and integrating homogeneous solutions.We offer artists and designers from abroad the opportunity to showcase themselves with professional services which are customized to meet their every need. By using our in-house facilities you can now acquire fully edited video programs to add to your websites as well as to showcase your countries culture to the rest of the world.

Contact Us

Address: 32nd tuheed commercial street, building 12-C, mezzanine floor, DHA phase 5, Karachi.


Email : staff@ajmalmurad.com.pk


Tell # 0092 21 35831488, 35375330

Cell # 0092 300 2037919


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About Us

Expressions serve as a launching pad for our youth to learn and demonstrate skills of modeling, acting and other art skills. Expressions has evolved itself into a kind of art academy which nurture the fresh talents, provide them fashion photo shoot, modeling, commercials and Drama Productions.